I started my career behind the camera as a freelance operator, learning the craft from the ground up before growing into the strategist and leader I am today. That foundation shapes everything about how I work and how I lead.
Over the past 12+ years, I've built and scaled in-house video production functions, led company-wide creative initiatives, and developed the teams, workflows, and strategies that turn content into measurable business outcomes. At The Baldwin Group, I've grown from Video Producer to Senior Manager, constructing an in-house studio, scaling production to 250+ unique assets per year, and leading video production across brand campaigns, sales enablement, executive communications, and major company milestones.
About me
I've led content initiatives across financial services, healthcare, technology, higher education, and nonprofit sectors, working with both lean in-house teams and large agencies, always at the intersection of creative excellence and business impact.
Two things have always been at the core of how I work:
Help my team and the business succeed.
Create content that's engaging, effective, and aligned with purpose.
I thrive in structured, fast-paced environments where accountability, communication, and creative thinking go hand in hand. I bring a servant approach to leadership, deep fluency across the full production lifecycle, and a genuine belief that the right story, told well and delivered with intention, can move people and metrics alike.
2x Telly Award Silver Winner | 1x Telly Award Bronze Winner
People I’ve loved working with.
