I’m a senior-level content and video strategist with 15+ years of experience helping companies tell better stories, strengthen their brands, and drive measurable results. I combine creative vision with business strategy, delivering content that performs.

At the core of my work are two goals:

1. Help teams succeed and move the business forward.

2. Create content that’s engaging, effective, and aligned with purpose.

Over the years, I’ve led content initiatives across industries including financial services, healthcare, tech, higher education, and non-profit. I’ve worked with both lean in-house teams and large agencies, collaborating across marketing, communications, and product to bring stories to life.

Some highlights from my work include:

• Leading full-cycle production for brand campaigns that drove a 50% increase in engagement

• Building content strategies that improved campaign efficiency and reduced production costs

• Managing creative teams and external partners to deliver multi-channel content at scale

I thrive in structured, fast-paced environments where communication, accountability, and creative thinking matter. I bring a hands-on approach to leadership, a deep understanding of digital media, and a passion for video storytelling that moves people and metrics.